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Digital. It's how you do business and engage with customers.

But what are the key trends? How do you build in-house capability? How do you optimise your performance? At Econsultancy, we help your organisation get where you want to be.

Achieve digital excellence

Strategic insights. Expert analysis. And the essential skills to realise your "return on digital". All delivered by our global team of analysts, trainers and consultants.

Best Practice

Insightful ‘how to’ guides, written for professionals.

Comprehensive, authoritative and easy to digest, Econsultancy’s Best Practice Guides offer practical, in-depth advice on key topics and strategies in digital business, marketing and ecommerce.

Our proprietary research contains step-by-step information on how to approach a topic, insight from experts in the industry, case studies and information on how to measure ROI.


Use Best Practice Guides to:

  • Develop your knowledge to take projects in-house or get the most from your agencies.
  • Understand which metrics should be used to measure ROI and performance across particular digital channels.
  • Get real-life advice and insight from industry experts.

For more on best practice, see Toolkits, Elearning, Topic Briefings, Roundtables & Events, and Access to Experts

Supplier Selection

From procurement advice to a database of digital specialists.

We know how important working with the right suppliers and agencies is to your success. That’s why it’s one of the core areas we focus on.

Econsultancy’s Buyer’s Guides provide market analysis to help you put things into perspective, and make it easy for you to evaluate vendors.

These are supported by a number of other resources including:

  • Supplier Directory
  • Annual Top 100 Digital Agencies Report
  • Agency Rate Card Survey Report
  • RFP and business case template files
  • Industry events


Use Supplier Selection Guides to:

  • Save time in identifying and selecting the best suppliers for your specific needs.
  • Get an overview of digital markets and technologies, including detailed SWOT analysis and pricing models, to make informed decisions.

Features include:

  • Market definition, data, trends and SWOT analysis.
  • A supplier matrix for comparing all featured suppliers. Save time in identifying and selecting the best suppliers for your specific needs.
  • Detailed profiles of suppliers operating in specific markets, covering:
    • Company proposition, brief history and core business
    • Case study/testimonials
    • Platform/tech overview
    • USPs
    • Platform/tech capabilities
    • Analysis/measurement capabilities
    • Integration capacity
    • Additional supporting services

For more on supplier selection, see Toolkits, Access to Experts, and Training & Conference passes

Market Data

Over 30,000 digital stats, plus summaries and analysis.

Great for presentations, proposals and pitches, Econsultancy’s Market Data service aggregates thousands of global statistics, facts and trends about digital business, the internet, marketing and ecommerce.

The Internet Statistics Compendium is constantly updated with the latest facts and figures from around the world from a wide ranges of sources.

Survey research reports, written by Econsultancy’s research analysts, combine both quantitative and qualitative insights into key digital topics, giving you a state of the nation on the area in question.


Use Market Data to:

  • Support your business cases and impress in presentations and proposals.
  • Save time in sourcing accurate, up-to-date data and statistics.
  • Get benchmarks to rate your own marketing activities.
  • Discover how channels and tools are being used by other marketers.

Regions covered:

  • Global
  • North America
  • Asia
  • Australia and New Zealand
  • Europe
  • Latin America
  • MENA

Channels covered:

  • Advertising
  • Content
  • Customer Experience
  • Demographics and Technology Adoption
  • Ecommerce
  • Email and eCRM
  • Mobile
  • Search
  • Social
  • Strategy and Operations
  • Data and Analytics
  • B2B

Case Studies

Inspiring examples of success from around the globe.

Gain insight from Econsultancy’s extensive case study database, showcasing best practice and innovation on a wide range of digital topics from around the globe.


Use Case Studies to:

  • Validate new ideas and justify investments using concrete examples of success.
  • Source examples for your presentations and proposals.
  • Provide inspiration, and benchmark your performance against the competition.

Features include:

  • Access more than 300 case studies, with more added regularly.
  • Can be searched or explored by geographic region, topic, sub-topic, industry or sector.
  • All case studies detail:
    • Objectives
    • Implementation, execution and tactics employed
    • Results achieved
    • A list of any agencies/suppliers involved in the project

Related: Trends & Innovation, Digital Shift, and Training & Conference passes

Trends & Innovation

Regular reports covering all that’s new.

What’s new, what’s trending, what’s on the horizon? With Econsultancy’s Trends and Innovation research, you’ll know which developments and innovations deserve your attention.


Use Trends and Innovation research to:

  • Get an overview of digital markets and benchmark where your company sits.
  • Discover the latest innovations and strategies to keep ahead of the competition.
  • Identify which opportunities you should be focussing on.

Features include:

  • Quarterly Digital Intelligence Briefings detailing the important trends affecting the marketing landscape and opportunities and challenges faced by organisations.
  • Regular Market Survey Reports, based on surveys of respondents within the industry.

For more on trends and innovation, see Digital Shift, Case Studies, and Training & Conference passes


From audits to briefs, templates you can use to do it right and save time.

Get templates and frameworks for projects, with Econsultancy’s range of useful toolkits that you can edit, modify and build upon.

A comprehensive range of templates will guide you through your digital marketing activities, from Content Marketing to Online Brand Analysis.

Business case toolkits are designed to help you make the case for investing in a particular area of digital, tactical or strategic. Topics include Twitter for Business, Web Analytics and Mobile Marketing.

And when it comes to selecting suppliers, RFP templates help you find the right partner for your organisation.


Use Toolkits to:

  • Provide structure and guidance to projects and procurement.
  • Carry out your digital activities in line with best practice.
  • Identify the questions you should be asking shortlisted suppliers.

Toolkits include:

  • Digital Marketing Templates
    Best practice guidance for a range of digital marketing activities.
  • Web Project Templates
    Providing structure, frameworks and guidance to web projects.
  • Request For Proposals (RFPs)
    Save time and help ensure that your RFP is as good as it can be.
  • Business Cases
    Build the case for investment across a range of digital marketing disciplines.

Related: Best Practice, Supplier Selection, and Elearning

Digital Shift

Quarterly briefings distilling the trends you need to know about.

Digital Shift is an exclusive service for Enterprise subscribers that curates and interprets the most important developments, trends and innovations in digital each quarter.


Features include:

  • One hour quarterly live webinar sessions, hosted by Econsultancy’s research analysts.
  • Focused on distilling the key developments that are really going to affect markets, tools and practices.
  • Q&A session afterwards to ensure any burning questions are answered.
  • A full report outlining the key developments covered in the webinar session in further detail.

Use Digital Shift to:

  • Save time with practical insight on the most important trends, whilst avoiding any costly distractions or fads.
  • Challenge your team with new thinking and concepts.
  • Improve your business performance and stay ahead of competitors.

Related: Trends & Innovation, Case Studies, and Access to Experts

Roundtables & Events

Meet your peers and share knowledge.

Exclusive to Enterprise subscribers, these small scale events are your opportunity to learn from the experts as well as your peers. Held around the globe, all year round, roundtables are an open environment to address your own organisation’s issues and share best practice.


Use roundtables to:

  • Meet new contacts and grow your personal network.
  • Share knowledge, experience and best practice on a variety of digital topics with fellow influencers and decision makers.
  • Access diverse industry viewpoints and potential solutions to issues you’re facing in your own field.

Features include:

  • Private, intimate sessions limited to 12-18 participants that focus on current and emerging topics.
  • Larger ‘Digital Cream’ senior client-side only events taking place this year in London, Sydney, Melbourne, Singapore, New York, Kuala Lumpur and Hong Kong.

Related: Training & Conference passes, Best Practice, and Access to Experts


Online modules covering every core digital skill.

Leading global brands and organisations use Econsultancy's innovative Elearning modules as a comprehensive and convenient introduction to provide a solid foundation in digital skills.

We've designed our elearning modules for maximum engagement, creating an experience as close to face-to-face training as possible. Where more advanced skills are required, participants will also be guided to further resources and worksheets during each module to explore in more depth.


Modules cover the core fundamentals of digital through ten topics (lasting one hour each), including:

  • Strategy and Planning
  • Analytics and Optimization
  • Display Advertising
  • Email Marketing
  • Search Engine Marketing
  • Usability and User Experience
  • Social Media
  • Mobile Marketing
  • Content Marketing
  • Ecommerce

Use Elearning to:

  • Ensure all staff have a solid foundation of knowledge across key digital topics.
  • Learn at your own pace, at a time and place that suits you with on-demand modules.
  • Train teams around the globe.

Related: Best Practice, Training & Conference passes, and Case Studies

Topic Briefings

Monthly research round-ups from our expert analysts.

Each month, these webinars focus on a single digital topic, distilling the key trends, data and best practice. Presented by our analysts who author much of Econsultancy’s research, you’ll have the opportunity to dig deep into the subject matter and get a comprehensive view on what matters now.


Use Topic Briefings to:

  • Provide first-hand knowledge around particular digital topics from the Econsultancy research team.
  • Discover recommended areas for further reading within our library of research reports and case studies.

Features include:

  • Monthly webinars, hosted by the team that produces our research reports and best practice guides, giving you an overview of the key findings.
  • Recordings of past webinars, along with summary presentation covering all featured content, are available on demand.

Related: Best Practice, Market Data, Digital Shift, Access to Experts, and Roundtables & Events

Access to Experts

One-to-one advice from Econsultancy’s digital experts.

Enterprise subscribers have access to our digital marketing experts to answer specific questions or to add further insight to certain reports. Working with your account manager, we’ll arrange time with our analysts to tackle your most pressing concerns. Previous requests have included an informal Q&A session with our analyst team, a short presentation at an in-company meeting and a boardroom briefing on digital.


Use Access to Experts to:

  • Address your most pressing concerns.
  • Support in-house learning & development programmes.
  • Personalise the findings from Econsultancy research to your organisation

Features include:

  • Econsultancy digital experts focused on the needs of your organisation.
  • In-depth exploration of Econsultancy’s research
  • Timing and format tailored to fit your specific requirements

Related: Best Practice, Topic Briefings, and Roundtables & Events

Training & Conference passes

Digital training and industry events for all your team.

In our digital world, face-to-face has never been so valuable. A package of event passes that can be redeemed at any time throughout the year to attend our conferences and one-day training courses. Hear from industry experts, learn from the best practitioners, meet the Econsultancy team and be inspired by your peers.


About Econsultancy training

At Econsultancy, we’re not just trainers. We’re also passionate researchers, analysts, consultants and most importantly, practitioners. And that means the insight and advice you’ll get on one of our training courses will be completely up to date and relevant.

On Econsultancy training, you’ll benefit from small, collaborative classes (no more than 15 people). And with more than 40 courses to choose from, you’ll find the ones that are right for you. You also have the opportunity to continue your learning through our online resources.

A couple of our events

The Festival of Marketing is a celebration of the vast and exhilarating modern marketing industry in all its glory. With digital transformation defining our future, fearless marketers meet to confront trends, embrace challenges, and push the boundaries of excellence.

For nine years, the Future of Digital Marketing has been the event for strategists to learn about the trends shaking up our industry, and how we can harness them to change the way we do business. FODM turns vision into action. Not just what’s coming but what you can do about it.

Why we stand apart

Four things that make us unique in the world of digital.

Est. 1999

Purveyors of digital excellence, even before ‘digital’ really existed.


London, New York and Singapore. If you’re a multinational, it matters.

Brilliant minds

Our very own team of analysts, researchers and consultants. For fresh insights every time.

Doing it every day

We specialise in practical skills, information and tools.

Call us to discuss your subscription options

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For large brands, suppliers and agencies who want to harness the power of Econsultancy to transform their digital knowledge, skills and performance.

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