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Five steps to successful B2B influencer marketing

August 2017

Influencer marketing is hardly something new. From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael...

What’s next for the agency model?

August 2017

A Google search for “death of the agency model” populates more than four million results. Many people believe advertising and marketing agencies are on their way to becoming relics of the past,...

Digital transformation: It's not a destination

August 2017

Here we are, in the second half of 2017 and 'digital transformation', as an industry term and practice, is mainstream. Virtually, all digital agencies and consultancies are offering services and...

Lessons in brand building from Deliciously Ella

August 2017

There aren’t many people that have created an entire business on the back of a blog, but Ella Mills (aka Deliciously Ella) has done just that. With four books, three London-based delis, and a...

10 companies with a digital culture

August 2017

Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation. This was his attempt: "The journey towards being...

Enter a search term such as “mobile analytics” or browse our content using the filters above.