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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Is the VR craze mostly hype?

February 2017

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

How three top betting sites handle social content

2016

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to...

Six ways brands can relate to Generation Z

2015

Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it. They also relate to social media, news and content...

Enter a search term such as “mobile analytics” or browse our content using the filters above.