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10 creative digital marketing campaigns from Lowe's

2016

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden. After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and...

Digital customer experience: four innovation methods

2016

Customer experience and innovation are both hard to pin down. Econsultancy's new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that. The...

Innovating the Digital Customer Experience

2016

Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of...

Six online advertising tactics set to rise

2016

Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations. And some new technologies which promise to bring us closer to our customer, arguably...

Data visualization: 14 jaw-dropping examples

2016

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. The hope is that presenting data in this...

What will impact Martech & Ad Tech trends in 2016?

2016

The union between marketing technology and advertising technology is strengthening, like it or not. I see two major meta-trends this year that are impacting technology and how marketers are going...

Three marketing trends to watch in 2016

2016

Every year, marketing managers identify their primary areas of focus for the coming year. At a macro level, the same topics come up again and again – personalisation, mobile and social. There’s...

Econsultancy's top 25 blog posts of 2015

2015

Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views). Of course, evergreen content is what we aim for, so a large proportion...

15 crucial web design trends for 2016 & beyond

2015

Lots of publishers reveal their annual web design trends at the end of the year. I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions...

What were the big SEO trends of 2015?

2015

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO. We'll be featuring annual...

Enter a search term such as “mobile analytics” or browse our content using the filters above.