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10 inspiring ecommerce lookbooks that encourage sales

December 2017

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. Not only does the medium allow brands to tell a story – helping...

The best digital marketing stats we’ve seen this week

December 2017

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who...

Four key traits of ‘human’ brands

December 2017

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage? Interestingly, it seems...

How will Snapchat's redesign affect branded content?

November 2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Four simple tips to make boring copy more exciting

November 2017

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell...

Four examples of persuasive packaging copy

November 2017

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers. But what...

10 deliciously creative Domino's Pizza marketing campaigns

November 2017

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

Digital publishers fall back to earth

November 2017

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m. That's a small fraction...

Four reasons you may need to rebrand your business

November 2017

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes. It’s not always easy, of...

A day in the life of... a content strategist

November 2017

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company. But what does Jamie actually do? He's here to tell you...

Automated content is a thing – but should it be?

November 2017

‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by...

Enter a search term such as “mobile analytics” or browse our content using the filters above.