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Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Twitter is testing longer tweets: The pros and cons

September 2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

A day in the life of... Head of Video at an agency

September 2017

Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad. Thankfully, there are at least a few in the industry that understand the medium...

Enter a search term such as “mobile analytics” or browse our content using the filters above.