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Facebook updates News Feed again: The detail

January 2018

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook. It...

Five brand campaigns that took a stand on social issues

January 2018

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service....

Three brand campaigns that successfully engaged Gen Z

January 2018

Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an...

Three content marketing trends for 2018

January 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.

AudioBoom on why podcasts are an advertisers dream

January 2018

Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. So,...

The best experiential marketing campaigns of 2017

2017

The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. The benefits are clear. According to a study by Freeman, over half of...

How to start planning a successful content strategy

2017

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result. When will the content be published, and how can you ensure it...

10 inspiring ecommerce lookbooks that encourage sales

2017

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. Not only does the medium allow brands to tell a story – helping...

The best digital marketing stats we’ve seen this week

2017

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who...

Four key traits of ‘human’ brands

2017

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage? Interestingly, it seems...

Enter a search term such as “mobile analytics” or browse our content using the filters above.