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10 inspiring ecommerce lookbooks that encourage sales

December 2017

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. Not only does the medium allow brands to tell a story – helping...

The best digital marketing stats we’ve seen this week

December 2017

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who...

Four key traits of ‘human’ brands

December 2017

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage? Interestingly, it seems...

Digital Cream Singapore

November 15 2018

Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to: convene and network with like-minded peers from different...

Digital Cream Sydney

July 18 2018

Exclusive to 80 senior client side marketers, Econsultancy's Digital Cream is one of the industry's landmark events for marketers to: convene and network with like-minded peers from different...

How will Snapchat's redesign affect branded content?

November 2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Four simple tips to make boring copy more exciting

November 2017

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell...

Internet Statistics Compendium

November 2017

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain...

Four examples of persuasive packaging copy

November 2017

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers. But what...

10 deliciously creative Domino's Pizza marketing campaigns

November 2017

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

Digital publishers fall back to earth

November 2017

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m. That's a small fraction...

Fast Track Digital Marketing in China

November 21 2017

This 2-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great...

Enter a search term such as “mobile analytics” or browse our content using the filters above.