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How AI is bound to change B2B sales and marketing forever

Blog Post, 24th April 2017

We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. When it works well, it makes our life slightly easier – from trying to...

2016: The good, the bad and the future of digital marketing

Blog Post, 28th November 2016

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology...

B2B Digital Trends 2016 - 2017

Report, 27th October 2016

This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest...

Social selling: What it is, and what it definitely isn't

Blog Post, 25th October 2016

When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming. According to TweetReach, during the...

Digital transformation in a B2B giant: JP Morgan & GE

Blog Post, 4th October 2016

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts. But as the digital expectations of consumers have infiltrated the professional...

Masterclass in Lead Generation - Singapore

Training Course, 8th May 2017

B2B (Business-to-business) brands are increasingly turning to digital marketing tactics to generate leads, build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing...

What defines a great customer experience for B2B companies?

Blog Post, 5th September 2016

When writing about customer experience we're often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton,...

Will native video on LinkedIn be a boon to B2B marketers?

Blog Post, 8th August 2016

Video is the future of the internet, but by and large, video's impact has been more strongly felt in the B2C world. Consumer-oriented services like Facebook, Twitter and Snapchat have embraced...

10 action-packed digital marketing stats from this week

Blog Post, 15th April 2016

It's been a fine week for digital marketing and ecommerce stats. So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches,...

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