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A day in the life of... product director at Media iQ

October 2017

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns. Goulding gives us...

The single best way to improve your online advertising

October 2017

One of the most popular topics at Econsultancy events is online advertising. Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on...

A beginner's guide to Facebook Custom Audiences

October 2017

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses. But for many marketers, Facebook's...

A day in the life of... general manager at MaxPoint

October 2017

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature. In their own words, MaxPoint is "a marketing technology company that generates...

Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

A day in the life of... an agency planner

September 2017

This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six. Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking...

Enter a search term such as “mobile analytics” or browse our content using the filters above.