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Mapping your network of influencers - who is important for you online and what do they think about you? Flemming Madsen, Founder and MD, Onalytica Flemming Madsen is the founder and managing director of Onalytica Ltd. Onalytica is a full service, online competitive intelligence and monitoring agency which helps clients measure, monitor and manage influence, providing detailed insights into what stakeholders are saying about brands and issues of interest. Onalytica analyses social media like social networks, message boards and blogs but are not limited to those. Often it makes more sense to include traditional media, the whole internet or segment an analysis by geography or language rather than by media type. Get more presentations from What's New in Online Marketing 2007...