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Web Analytics Buyer's Guide 2010

By Econsultancy,

There is a newer version of this report available: Digital Analytics Buyer's Guide



Author: Aliya Zaidi, Econsultancy
Pages: 199 pages
Structure: Market trends and issues, 20 supplier profiles 

About this Guide

This buyer's guide is aimed at those who are investigating the market for web analytics technologies, with profiles of 20 leading vendors. The 199-page guide, which has a UK focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable vendor.


The report starts with a market valuation and a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include: 

  • Recession puts spotlight on web analytics as marketers seek greater ROI
  • Increased use of analytics to optimise websites and improve conversion rates
  • Vendors seek to differentiate as market consolidates
  • Integration with other sources of data drives customer insight 
  • Lack of investment continues to hold back businesses from reaping benefits of technology
  • Rise of mobile web poses new challenges for measurement
The report contains profiles of the following vendors: 
AT Internet, Bango, Clickstream Technologies, Coremetrics, DC Storm, eVisit Analyst, Google Analytics, Intellitracker, Lynchpin, Marketwave, Nedstat, Nielsen, Omniture, RedEye, Site Intelligence, Speed-Trap, TagMan, Unica, WebTrends, and Yahoo Analytics. 

Who is This Guide For?

It is primarily aimed at companies who are looking for a web analytics provider or are reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Web Analytics Buyer's Guide (714 KB PDF)
  • Pdf Disabled Web Analytics Buyer's Guide (3.74 MB PDF)

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