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There is a newer version of this report available: UK Search Engine Marketing Benchmark Report 2014
Editor's note: the UK Search Engine Marketing Report 2008 is now available.
The UK Search Engine Marketing Report 2007, carried out in association with search agency Neutralize (*\*), contains a comprehensive analysis of the UK Search environment.
The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007.
The report findings are divided into the following sections:
-) Type of Search Activity and Search Services
-) Search Budget
-) Objectives and Effectiveness
-) Search Engines
-) Search Problems and Issues. Highlights include: -) Just under half of respondents (48%) said that their companies carry out paid search exclusively in-house. Some 57% of companies do SEO exclusively in-house.
-) On average, company respondents say that they spend 32% of their total marketing budget on online marketing. On average, they spend a third of their online marketing budget on Search (32%).
-) Overall, respondents believe that SEO is more important than PPC in terms of impact on brand.
-) Google is viewed as the best search engine across a range of criteria. However, half of respondents believe that Google has an unhealthy dominance of the UK search marketplace.
-) According to company respondents, lack of internal resource is the biggest problem preventing success for both Paid Search and SEO.
Some of the most important findings are also broken down by sector, enabling useful benchmarking by industry (for financial services, publishing, retail and travel).
- UK Search Engine Marketing Report 2007 (2.36 MB Microsoft Word)