The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.