Trend Briefings

The China Digital Report


This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Best Practice Guides

Online Video in South-East Asia Best Practice Guide


The Online Video in South-East Asia Best Practice Guide is aimed at brand or marketing managers, content owners and digital marketers in the South-East Asia region who are using video as a strategic tool. It’s also full of contributions from some of the top local as well as global experts in online video to help you anticipate what will be relevant to your organisation in the future. Contributors include creative professionals, technologists, strategy experts and business owners from Malaysia, Singapore, Hong Kong, the UK and beyond.

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations


Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

Event Presentations

JUMP New York 2013 Presentations


Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.