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User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.

Cover for The Future of Digital Marketing (FODM) Malaysia 2013 Presentations

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations


Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

Cover for Ecommerce Best Practice Compendium

Best Practice Guides

Ecommerce Best Practice Compendium


This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.

It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates. 

Cover for JUMP New York 2013 Presentations

Event Presentations

JUMP New York 2013 Presentations


Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for Mobile Sophistication and Strategy Report

Survey Reports

Mobile Sophistication and Strategy Report


Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Cover for The SoDA Report: Digital Marketing Outlook, 2013

Survey Reports

The SoDA Report: Digital Marketing Outlook, 2013


Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 814 respondents from leading agencies and global companies. The report offers insights into future shifts in marketing, such as the importance of humanizing data, creating credible content, and why user-centric design deserves greater attention.

Cover for User Experience Survey Report

Survey Reports

User Experience Survey Report


The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.

Cover for State of Digital Marketing in Australia

Survey Reports

State of Digital Marketing in Australia


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

Cover for Online Communities

Best Practice Guides

Online Communities


Download the final report in this series (Leveraging the Community) here.

Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.

Cover for Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012

Event Presentations

Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012


Keynote presentation (41 slides) by Eu Gene Ang, Director and Principal Trainer of eAcademy Asia Pte Ltd, on online reputation management in Asia, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012. 

Cover for Digital Cream Singapore 2012 Presentations

Event Presentations

Digital Cream Singapore 2012 Presentations


Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.