User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.

Beginner's Guides

Usability and User Experience: A Beginner's Guide

The Usability and User Experience Beginner's Guide aims to be the first step in a journey towards becoming an in-company expert in UX, which is central to the performance of your website. It is free to Bronze members and higher. 

Buyer's Guides

User Experience Buyer's Guide 2011

An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263 page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Survey Reports

Customer Engagement Report 2011

This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.

Survey Reports

Multichannel Customer Experience Report 2010

The Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations have a strategy and framework for providing a joined-up customer experience, and how successful they are in attaining a single customer view. The 45+ page report is based on a survey of more than 500 companies and agencies. 

Best Practice Guides

Product Pages: A Best Practice Guide

Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.

Best Practice Guides

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Event Presentations

The Future of Digital Marketing 2010 - Presentations

The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Request For Proposals (RFPs)

User Experience Request for Proposal (RFP)

If you're considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Business Cases

Business Cases Bundle

You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

Business Cases

Usability & User Experience Business Case

Need to convince your boss that investment in user experience is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.