Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Social Media Marketing and Monetisation

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Cover for Online Advertising Networks Buyer's Guide 2009

Buyer's Guides

Online Advertising Networks Buyer's Guide 2009


This guide is relevant for publishers, advertisers and agencies, with profiles of 23 leading online advertising networks, the latest trends in digital display advertising and tips for buyers. A UK focus but relevant globally.

Cover for Online Measurement and Strategy Report 2009

Survey Reports

Online Measurement and Strategy Report 2009


An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.

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Best Practice Guides

Winning New Work


Econsultancy's Winning New Work Guide is aimed at UK digital agencies and contains all the information you need to know about business development in one place. An essential reference tool.

Cover for What’s the value of “social media” for retailers online?

Event Presentations

What’s the value of “social media” for retailers online?


36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

Cover for Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Cover for Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event

Event Presentations

Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event


Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009. 

Cover for Endeca E-business Forum: Econsultancy Keynote Presentation

Event Presentations

Endeca E-business Forum: Econsultancy Keynote Presentation


Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...

Cover for Search Engine Optimization (SEO) - Best Practice Guide 2009

Best Practice Guides

Search Engine Optimization (SEO) - Best Practice Guide 2009


Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.

Cover for Online Customer Service Buyer's Guide 2009

Buyer's Guides

Online Customer Service Buyer's Guide 2009


An invaluable resource for those investigating the market for online customer service and online surveys, with profiles of leading vendors, the latest market trends and tips and pitfalls for buyers.