Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Marketing Budgets 2011

Survey Reports

Marketing Budgets 2011


The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.  

Cover for User Experience Buyer's Guide 2011

Buyer's Guides

User Experience Buyer's Guide 2011


An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263 page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Cover for Social media and relationship development in professional services

Trend Briefings

Social media and relationship development in professional services


The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development. 

Cover for Demand-Side Platforms (DSPs) Buyer's Guide

Buyer's Guides

Demand-Side Platforms (DSPs) Buyer's Guide


Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.

Cover for Webinar - 2011 Digital Marketing Trends

Event Presentations

Webinar - 2011 Digital Marketing Trends


Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.

Cover for Customer Engagement Report 2011

Survey Reports

Customer Engagement Report 2011


This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.

Cover for Global Demographics

Internet Statistics

Global Demographics


Econsultancy's Global Demographic Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.

Cover for Online Media Report

Trend Briefings

Online Media Report


The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).

Cover for Traits of Effective Marketing Organizations

Survey Reports

Traits of Effective Marketing Organizations


Produced in association with Eloqua, Traits of Effective Marketing Organizations identifies the key “traits” that marketers need to adopt in order to maximize business performance. The report contains an analysis of current trends in marketing strategy, covering planning of budgets, processes, related technology and skills.

Cover for Multichannel Customer Experience Report 2010

Survey Reports

Multichannel Customer Experience Report 2010


The Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations have a strategy and framework for providing a joined-up customer experience, and how successful they are in attaining a single customer view. The 45+ page report is based on a survey of more than 500 companies and agencies.