Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Innovation Best Practice Guide

Best Practice Guides

Innovation Best Practice Guide


Innovation Best Practice Guide addresses key themes of modern innovation and offers you practical tips, case studies and interviews to help you think differently and create new things.

Cover for 2017 State of Digital Transformation in Financial Services

Survey Reports

2017 State of Digital Transformation in Financial Services


The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in B2B

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in B2B


The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.

Cover for Social Media Platforms Overview

Best Practice Guides

Social Media Platforms Overview


Social media is a fast moving beast. Just when you think you've got a grip on the latest developments, a raft of new trends emerge. The Social Media Platforms Overview guide has been updated in 2017 to reflect on this rapidly shifting area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. Part of our Social Media Best Practice Guide bundle, it provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

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Best Practice Guides

Social Media Best Practice Guide


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

Cover for Retail Internet Statistics Compendium

Internet Statistics

Retail Internet Statistics Compendium


Econsultancy's Retail Internet Statistics Compendium is a comprehensive collection of the most recent retail sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Cover for Email Marketing Industry Census 2017

Survey Reports

Email Marketing Industry Census 2017


The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).

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Trend Briefings

The Future of Agencies: Systems and Empathy


Econsultancy, in association with the IPA, has undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability.

Cover for Implementing a Customer Experience (CX) Strategy Best Practice Guide

Best Practice Guides

Implementing a Customer Experience (CX) Strategy Best Practice Guide


Econsultancy's Implementing a Customer Experience (CX) Strategy Best Practice Guide blends surveys, interviews and case studies to explore how marketers are working to improve customer experience.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Retail

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Retail


The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.