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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.
In addition, use Econsultancy's Salary Survey calculator to find out whether you're getting paid enough and see how you rank against your peers.
The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.
The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.
The Econsultancy Value Exchange from Data Exchange report, in partnership with Acxiom, examines customer relationships as those customers are becoming increasingly data-savvy and data-wary. It also includes recommendations for businesses looking to move away from short-term incentives in return for data, and towards a more sustainable approach.
Presentations from the Digital Transformation stage at the Festival of Marketing from the 11th and 12th November.
This is just one of 12 Festival of Marketing 2015 presentation sets.
The Digital Trends in the Travel and Hospitality Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in this sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The Effective Leadership in the Digital Age research set out to answer one key question: what does it mean to be a 'digital leader' in the context of digital transformation? The report aims to distill some of the key shifts in leadership qualities, attributes and techniques, providing a multidimensional framework for effective digital leadership.
The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide is an update on the previous iterations of this research (2011 and 2013), and is based on interviews with senior employees at companies across a range of business sectors, as well as an online survey of senior digital professionals within Econsultancy's user base. Written by experienced blogger, writer and consultant Neil Perkin, the report makes best practice recommendations designed to help you respond to the challenges faced by managers and organisations when structuring digital marketing capability.
This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.