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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Predictive Analytics Report

Survey Reports

Predictive Analytics Report


This is Econsultancy’s first Predictive Analytics Report, in association with RedEye. The research, based on an online survey of nearly 400 digital marketers and ecommerce professionals, looks at adoption levels of predictive analytics and the types of strategies and tactics organisations are using.

Cover for Top 100 Digital Agencies Report 2016

Buyer's Guides

Top 100 Digital Agencies Report 2016


The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

Cover for Digital Marketing Template Files

Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for Media Budgets Index

Survey Reports

Media Budgets Index


Designed to examine the relationship between where marketers are spending their money and where consumers are spending their time, the Media Budgets Index is a global study of advertising trends and consumer behaviour. Published by Econsultancy in association with Datalicious, this report pulls together findings from new research, and also provides recommendations on opportunities within online and traditional media spend.

Cover for Social Media Platforms Overview

Best Practice Guides

Social Media Platforms Overview


Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

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Best Practice Guides

Social Media Best Practice Guide


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

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Best Practice Guides

Social Media Strategy Best Practice Guide


Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

Cover for Top 100 Disruptive Brands 2016

Trend Briefings

Top 100 Disruptive Brands 2016


The Top 100 Disruptive Brands report identifies companies that are challenging traditional ways of thinking and defining the future of business. In collaboration with Marketing Week, we’ve looked far and wide to curate a list of 100 disruptive brands that goes beyond the usual suspects. We aimed to include companies that represent the revolutionary spirit within business. They might have developed an entirely new business model, created an innovative and exciting product, or put themselves at the forefront of a new digital trend.

Cover for Digital Transformation Trends Briefing: Digital Cream London 2016

Trend Briefings

Digital Transformation Trends Briefing: Digital Cream London 2016


Econsultancy's Digital Transformation Trends Briefing focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on digital transformation was sponsored by Accenture Interactive and moderated by Marketing Week Print Editor Michael Barnett.