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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Post Implementation Review - Web Project Template Files

Web Project Templates

Post Implementation Review - Web Project Template Files


Part of a collection of web project template files, this document summarises the project against its original objectives, articulates the key lessons for future projects and helps the formal handover process.

Cover for Style Guide - Web Project Template Files

Web Project Templates

Style Guide - Web Project Template Files


What should you include in your web site style guidelines? Download this outline which provides a template and checklist you can adapt for your own style guidelines.

Cover for Maintenance Release Schedule - Web Project Template Files

Web Project Templates

Maintenance Release Schedule - Web Project Template Files


Download this template Maintenance Release Schedule for use in your own web projects. The maintenance schedule is a tool which allows the business to keep tabs of future planned changes to the site, in order that releases can be scheduled and prioritised effectively to meet both IT or business needs.

Cover for Email Marketing Evaluation - Web Project Template Files

Web Project Templates

Email Marketing Evaluation - Web Project Template Files


This template email campaign calculator spreadsheet contains various worksheets to help you measure campaign return on investment and newsletter efficiency – more detailed guidelines are given at the bottom of each worksheet.

Cover for Website Evaluation - Web Project Template Files

Web Project Templates

Website Evaluation - Web Project Template Files


Download these two Excel spreadsheets to use in measuring the effectiveness both of email campaigns and your website. The web metrics spreadsheet provides you with a template to report on visitor, traffic, conversion and stickiness metrics.

Cover for Project Definition and Start Up - Web Project Template Files

Web Project Templates

Project Definition and Start Up - Web Project Template Files


Starting a web project? Then download this pack of template files to get it off to a successful start. Includes: Product or System Description, Scope Statment, Statement of Work, Usability Factsheets, Business Requirements Document, Content Audit

Cover for Template Files for Web Projects

Web Project Templates

Template Files for Web Projects


Need help with web project management but don't know where to start? Econsultancy has created more than 40 individual best-practice template documents as downloadable files that you can customise to suit any web projects you’re working on.

Cover for Responsibility Assignment Matrix - Web Template Files

Web Project Templates

Responsibility Assignment Matrix - Web Template Files


Download this template Responsibility Assignment Matrix for use in your own web projects. The RAM (Responsibility Assignment Matrix) maps each of your deliverables against the required resource, including documenting who is responsible from a review/approver perspective as well as team members that are involved in delivery.

Cover for Scope Statement - Web Project Template Files

Web Project Templates

Scope Statement - Web Project Template Files


Download this template Scope Statement for use in your own web projects. Once high level requirements have been gathered and a business case agreed the Scope Statement is sometimes used as a “baseline” agreement of exactly what is and isn’t included within the remit of the project.

Cover for Statement of Work - Web Project Template Files

Web Project Templates

Statement of Work - Web Project Template Files


Download this template Statement of Work to use, and adapt, for your own web project. In traditional PMBOK project management the SOW (Statement of Work) is the document that authorises the project to commence.