Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Trend Briefings

Quarterly Digital Intelligence Briefing: Q2 2011



Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.

JUMP Magazine

JUMP Magazine: Issue three


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.

Event Presentations

Social Gaming and Gamification Innovation Briefing


Inside this 80+ slide presentation, delivered at an Econsultancy trends briefing, social gaming, gamification and the associated innovation, trends, and strategies are explored. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy by illustrating the theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Survey Reports

Online Measurement and Strategy Report 2011


An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy. 

Event Presentations

The Future of Digital Marketing 2011 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 15th June 2011. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Rise of M-commerce, Online Video, Augmented Reality, Online Community Management and Web 3.0: The Rise of the Tablet and Application Era.

Survey Reports

Reducing Customer Struggle 2011


The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at the relationship between online and offline areas of business.

Buyer's Guides

Marketing Attribution Management Buyer's Guide


The first Econsultancy Marketing Attribution Management Buyer's Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers who want to understand the market and invest in attribution technology and services. The guide looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.

Event Presentations

M2M - B2B Marketing Presentations


Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.

Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.

Buyer's Guides

Multivariate Testing Buyer's Guide


Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.

Survey Reports

The State of Digital in the Middle East and North Africa 2011


The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.