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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Cover for Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event

Event Presentations

Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event


Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009. 

Cover for Endeca E-business Forum: Econsultancy Keynote Presentation

Event Presentations

Endeca E-business Forum: Econsultancy Keynote Presentation


Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...

Cover for Search Engine Optimization (SEO) - Best Practice Guide 2009

Best Practice Guides

Search Engine Optimization (SEO) - Best Practice Guide 2009


Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.

Cover for Online Customer Service Buyer's Guide 2009

Buyer's Guides

Online Customer Service Buyer's Guide 2009


An invaluable resource for those investigating the market for online customer service and online surveys, with profiles of leading vendors, the latest market trends and tips and pitfalls for buyers.

Cover for Delivering Successful E-commerce Projects

Best Practice Guides

Delivering Successful E-commerce Projects


E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.

Cover for Features Description - Web Project Template Files

Web Project Templates

Features Description - Web Project Template Files


Download this template - an example Feature Card for use in Agile web projects. Feature cards are the Agile equivalent of articulating detailed requirements. Once a feature is written it is incorporated in the Features Tracking Matrix where it is prioritised and allocated to an iteration.

Cover for Features Tracking Matrix - Web Project Template Files

Web Project Templates

Features Tracking Matrix - Web Project Template Files


Part of our Agile toolkit this Features Tracking Matrix is a handy template file you can adapt. The features list lists everything in priority order. The features list should be continuously updated to ensure that priority features are being delivered first.

Cover for End of Iteration Review - Web Project Template Files

Web Project Templates

End of Iteration Review - Web Project Template Files


Download this Agile toolkit template: End of Iteration review. As well as highlighting the achievements and lessons learned from the last iteration, one of its main functions is to act as a sense check on how well the work effort is being estimated within each iteration.

Cover for Compliance - Web Project Template Files

Web Project Templates

Compliance - Web Project Template Files


Essential, practical, templates to save you time. This pack contains examples of: Contract for Web services, Privacy Policy, Service Level Agreement, Website User Agreement