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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for Innovating the Digital Customer Experience

Trend Briefings

Innovating the Digital Customer Experience


Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.

Cover for Small Business Online Resource Manager – Digital Marketing Template Files

Digital Marketing Templates

Small Business Online Resource Manager – Digital Marketing Template Files


Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this document, you will find information that can help you effectively manage and own your online assets.

Cover for Digital Transformation in the Retail Sector

Best Practice Guides

Digital Transformation in the Retail Sector


In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.

Cover for State of Email and Marketing Automation in South-East Asia

Survey Reports

State of Email and Marketing Automation in South-East Asia


The State of Email and Marketing Automation in South-East Asia report, produced by Econsultancy in collaboration with IBM Marketing Cloud, is based on a survey of over 500 client-side marketers and agency respondents. It looks at the extent to which organisations value email and marketing automation technology, explores how they use the technology they currently have and examines their current and future priorities in this area.

Cover for Digital Shift Report: Q1 2016

Trend Briefings

Digital Shift Report: Q1 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Career and Salary Survey Report 2016

Survey Reports

Career and Salary Survey Report 2016


Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing WeekDesign Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.

In addition, use Econsultancy's Salary Survey calculator to find out whether you're getting paid enough and see how you rank against your peers.

Cover for The Rise of Marketing Technologists in Australia and New Zealand

Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

Cover for Digital Intelligence Briefings

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.