Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Survey Reports

Marketing in the Dark: Dark Martech


The third report in our Marketing in the Dark series, Dark Martech, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Trend Briefings

GDPR Webinar: Resources


Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Best Practice Guides

A Marketer's Guide to the General Data Protection Regulation (GDPR)


The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant.

Survey Reports

Marketing in the Dark: Dark Social


The second report in our Marketing in the Dark series, Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends


The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on a global survey of nearly 13,000 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Digital Shift

Digital Shift Q1 2018


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.

Survey Reports

Ecommerce Performance


The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals.

Survey Reports

Marketing in the Dark: Dark Data


This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.