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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Cover for Influencing the Influencers - The Magic of Co-Created Content

Trend Briefings

Influencing the Influencers - The Magic of Co-Created Content


This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden, Influencing the Influencers - The Magic of Co-Created Content outlines and explains best practices for working with and influencing influencers to co-create content.

Cover for Digital Marketing in the Telecom Sector

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Cover for Digital Analytics Buyer's Guide

Buyer's Guides

Digital Analytics Buyer's Guide


Econsultancy's Digital Analytics Buyer's Guide (formerly known as the Web Analytics Buyer's Guide) looks at market trends within this sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.   

Cover for UK Search Engine Marketing Benchmark Report 2014

Survey Reports

UK Search Engine Marketing Benchmark Report 2014


The UK Search Engine Marketing Benchmark Report 2014, carried out in association with digital agency Latitude, contains a comprehensive analysis of the UK search marketing environment and related digital channels. Now in its eighth year, the report is based on a survey of 700 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search, social media marketing and display advertising.

Cover for State of Ecommerce in South-East Asia

Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for State of Ecommerce in Australia and New Zealand

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Cover for Online Video in South-East Asia Best Practice Guide

Best Practice Guides

Online Video in South-East Asia Best Practice Guide


The Online Video in South-East Asia Best Practice Guide is aimed at brand or marketing managers, content owners and digital marketers in the South-East Asia region who are using video as a strategic tool. It’s also full of contributions from some of the top local as well as global experts in online video to help you anticipate what will be relevant to your organisation in the future. Contributors include creative professionals, technologists, strategy experts and business owners from Malaysia, Singapore, Hong Kong, the UK and beyond.

Cover for Infographic: 2014 Digital Trends

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Infographic: Marketing Budgets 2014

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.