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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Cover for State of Social Media in South-East Asia

Survey Reports

State of Social Media in South-East Asia


The State of Social Media in South-East Asia report, published by Econsultancy in partnership with ClickAcademy Asia, the Digital Commerce Association of the Philippines (DCOM) and the Indonesian Digital Association (IDA), looks at the extent to which companies are committed to social media, the platforms and technologies they are using, and the challenges they face in improving their capabilities in this area. The report is based on a survey of nearly 550 marketing, digital and ecommerce professionals based in Indonesia, Malaysia, the Philippines and Singapore.

Cover for How To Go Viral

Best Practice Guides

How To Go Viral


Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.

Cover for Marketing Budgets 2015

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for The Digitals 2014 Winners Report

Event Presentations

The Digitals 2014 Winners Report


The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for Quarterly Digital Intelligence Briefing: 2015 Digital Trends

Survey Reports

Quarterly Digital Intelligence Briefing: 2015 Digital Trends


The 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2015, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation. The report is based on a global survey of more than 6,000 marketers and internet professionals carried out at the end of 2014.

Cover for State of Social Media in Thailand

Survey Reports

State of Social Media in Thailand


The State of Social Media in Thailand report, published in partnership with Thumbsup, sets out to explore the evolving social media landscape and the opportunities that this market offers. Based on an online survey of more than 200 marketers, this report paints a very buoyant picture for social media investment, with over three-quarters (77%) of marketers surveyed indicating they plan to increase their social media budgets in 2015.

Cover for Delivering Value in the Data Exchange

Trend Briefings

Delivering Value in the Data Exchange


The Delivering Value in the Data Exchange research explores how smarter data collection, management and use delivers greater benefits for both the customer and the brand. The report, produced in partnership with Acxiom, is based on interviews with senior executives working for brands, as well as an online survey of 1,000 UK consumers.

Cover for Influencing the Influencers - The Magic of Co-Created Content

Trend Briefings

Influencing the Influencers - The Magic of Co-Created Content


This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden, Influencing the Influencers - The Magic of Co-Created Content outlines and explains best practices for working with and influencing influencers to co-create content.

Cover for Digital Marketing in the Telecom Sector

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Cover for Digital Analytics Buyer's Guide

Buyer's Guides

Digital Analytics Buyer's Guide


Econsultancy's Digital Analytics Buyer's Guide (formerly known as the Web Analytics Buyer's Guide) looks at market trends within this sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.