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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.
Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009.
Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...
How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company's overall objectives.
Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.
This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.
A free 9-page briefing with the latest trends and marketplace developments related to social media. Download this free report to get tips for best practice, including rules of engagement, buzz monitoring strategies, and how to identify influencers and measure success.
Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.
This is the first online PR industry study of its kind in the UK, containing expert input from leading industry commentators. The research benchmarks online PR activity, defines who is driving strategy and implementation, and highlights challenges faced by marketers.
A 142-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.