All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Trend Briefings

Social Media and Online Brand Monitoring Trends Briefing June 2010

Download this free 11-page briefing to keep up to date with the latest trends and developments in social media and online reputation monitoring. Learn about effective strategies, measurement and essential PR tools and technologies.

JUMP Magazine

JUMP Magazine: Issue one

JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Event Presentations Case Study: Optimisation from the Publisher's Perspective

54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'. 

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2010

A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.

Event Presentations

Email in the Age of Social Media

Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.

Survey Reports

SEMPO State of Search Engine Marketing Report 2010

The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Trend Briefings

Digital issues in Human Resources

This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.

Survey Reports

Value of Social Media Report

The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010. 

Request For Proposals (RFPs)

Social Media and Online PR Request For Proposal (RFP)

If you're considering working with a social media or online PR services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Business Cases

Social Media & Online PR Business Case

Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.