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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with.
Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.
Part of our Social Media Best Practice Guide bundle, this report aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.
This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.
Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.
The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.
This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.
This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features. We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.
Social media and online PR are constantly expanding and evolving. These customisable Econsultancy templates will help you get to the core of understanding and creating successful campaigns in these areas.