Below are our reports relating to SEO. Some reports are specific to search engine optimisation, while some cover other topics related to search marketing more broadly. If you can't find what you're looking for, let us know and we'll try to help.

Event Presentations

The Future of Digital Marketing 2010 - Presentations

The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Survey Reports

UK Search Engine Marketing Benchmark Report 2010

This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing. 

Survey Reports

SEMPO State of Search Engine Marketing Report 2010

The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Event Presentations

The Digital Focus for Publishers in 2010

Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be. 

Survey Reports

Marketing Budgets 2010

The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Business Cases

Business Cases Bundle

You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

Business Cases

SEM: Search Engine Optimisation (SEO) Business Case

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

Trend Briefings

Search Engine Marketing Trends Briefing November 2009

Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.  

Buyer's Guides

SEO Agencies Buyer’s Guide 2009

Our SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. The report contains extensive insight from the front-line of the natural search industry, in addition to profiles of 31 leading agencies. 

Event Presentations

The Future of Digital Marketing 2009 - Presentations

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.