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Best Practice Guides

Search Engine Optimization (SEO) Best Practice Guide


Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At nearly 300 pages long, this document will help you understand search marketing like never before. The guide will help both beginners and experts to plan, create, launch and optimize organic search campaigns and maximize their return on investment. 

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Trend Briefings

Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

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Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

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Internet Statistics

Social Quarterly: Q3 2016


The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.

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Internet Statistics

Social Quarterly: Q2 2016


The Social Quarterly is a new series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. Our experts focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.

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Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

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Trend Briefings

The China Digital Report


This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

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Digital Marketing Templates

Search Engine Marketing: SEO – Digital Marketing Template Files


Organic search (SEO) is integral to an effective online presence. To help you engage in this complex area, Econsultancy has created relevant documents to help you understand various SEO techniques and practices.

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Digital Marketing Templates

Search Engine Marketing: PPC – Digital Marketing Template Files


Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.

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Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.