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Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers paid search optimisation. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers setting up paid search campaigns. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers planning and strategy for paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers the basics of paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) Best Practice Guide

Best Practice Guides

Paid Search Marketing (PPC) Best Practice Guide


Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search and ad extensions, Econsultancy's Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

Cover for The Rise of Marketing Technologists in Australia and New Zealand

Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

Cover for Quarterly Digital Intelligence Briefings

Trend Briefings

Quarterly Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Cover for Festival Of Marketing 2015 Presentations

Event Presentations

Festival Of Marketing 2015 Presentations


Presentations from the Festival of Marketing, on 11th and 12th November 2015. Over 3,000 marketers attended to hear from those leading the way in the field of marketing. You can access most of the Festival of Marketing presentations from the event.

Cover for PPC Bid Management Technology 2015

Buyer's Guides

PPC Bid Management Technology 2015


Econsultancy's updated PPC Bid Management Technology Buyer's Guide looks at market trends within this sector, with profiles of 8 leading vendors as well as advice for buyers looking for a PPC Bid Management vendor.

Cover for How To Go Viral

Best Practice Guides

How To Go Viral


Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.