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Cover for The Future of Digital Marketing 2009 - Presentations

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Cover for Social Media Marketing and Monetisation

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Cover for Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Cover for Content as Marketing - Using your CMS to acquire more customers online

Event Presentations

Content as Marketing - Using your CMS to acquire more customers online


Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.

Cover for SEO Performance Audit - Digital Marketing Template Files

Digital Marketing Templates

SEO Performance Audit - Digital Marketing Template Files


What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.

Cover for Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

Digital Marketing Templates

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files


A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.

Cover for Search Engine Marketing: PPC Reporting - Digital Marketing Template Files

Digital Marketing Templates

Search Engine Marketing: PPC Reporting - Digital Marketing Template Files


Core, customisable templates to help you report and analyse your paid search (PPC) campaigns. This is included as part of Econsultancy's Digital Marketing Template Files bundle.

Cover for UK Search Engine Marketing Benchmark Report 2009

Survey Reports

UK Search Engine Marketing Benchmark Report 2009


This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.

Cover for Search Engine Optimization (SEO) - Best Practice Guide 2009

Best Practice Guides

Search Engine Optimization (SEO) - Best Practice Guide 2009


Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.

Cover for PPC Bid Management Technology Buyer's Guide 2009

Buyer's Guides

PPC Bid Management Technology Buyer's Guide 2009


As Paid Search becomes increasingly competitive, best-of-breed PPC bid management technology has become critical. This guide explores this complex area in detail, with profiles of 16 leading vendors.