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From help with supplier selection to guides for best practice, our research and reports cover every topic in digital marketing, including PPC (pay-per-click). Paid search is an important part of a marketing campaign, so if you can't find the report you need, get in touch.

Cover for Web Design Best Practice Guide

Best Practice Guides

Web Design Best Practice Guide


Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.

Cover for UK Search Engine Marketing Report 2007

Survey Reports

UK Search Engine Marketing Report 2007


Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...

Cover for Paid Search Briefing - March 2007

Trend Briefings

Paid Search Briefing - March 2007


This is a free 12-page briefing based on an Econsultancy roundtable about Paid Search held in March 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends) ...

Cover for Online Lead Generation Report (B2C) 2007

Survey Reports

Online Lead Generation Report (B2C) 2007


Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way that many companies are generating leads for thei...

Cover for UK Affiliate Census Report 2007

Survey Reports

UK Affiliate Census Report 2007


The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...

Cover for Affiliate Marketing Roundtable Briefing, October 2006

Trend Briefings

Affiliate Marketing Roundtable Briefing, October 2006


This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...

Cover for New Technologies - Roundtable Briefing, May 2006

Trend Briefings

New Technologies - Roundtable Briefing, May 2006


Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...

Cover for Shopping Comparison - Roundtable Briefing, May 2006

Trend Briefings

Shopping Comparison - Roundtable Briefing, May 2006


Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...

Cover for Online Retail User Experience Benchmarks 2006

Best Practice Guides

Online Retail User Experience Benchmarks 2006


E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?

Cover for SEO Roundtable Briefing, April 2006

Trend Briefings

SEO Roundtable Briefing, April 2006


This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects cov...