{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Cover for Australia Cross-Channel Marketing Report

Survey Reports

Australia Cross-Channel Marketing Report


The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.

Cover for Mobile Commerce Compendium

Best Practice Guides

Mobile Commerce Compendium


This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel strategy.

It contains hundreds of tips and examples from mobile commerce sites on improving conversion rates, checkout optimisation, landing page design, and how to embrace the use of mobile in-store.

Cover for Mobile Statistics

Internet Statistics

Mobile Statistics


The Mobile Statistics document is part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.

Cover for Reducing Customer Struggle 2013

Survey Reports

Reducing Customer Struggle 2013


The Reducing Customer Struggle report, published by Econsultancy in association with IBM Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

Cover for The Future of Digital Marketing (FODM) Malaysia 2013 Presentations

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations


Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

Cover for Infographic: From Content Management to Customer Experience Management

Infographics

Infographic: From Content Management to Customer Experience Management


The From Content Management to Customer Experience Management infographic is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The infographic sums up the key findings of Econsultancy's Q2 2013 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Mobile Experience Trends Briefing: Digital Cream London 2013

Trend Briefings

Mobile Experience Trends Briefing: Digital Cream London 2013


Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile.

Cover for Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management

Survey Reports

Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management


Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.

Cover for The Realities of Online Personalisation

Survey Reports

The Realities of Online Personalisation


The Realities of Online Personalisation report, sponsored by Monetate, looks in detail at what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies.

Cover for Mobile marketing: Australia

Event Presentations

Mobile marketing: Australia


Keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.