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The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).
The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 76-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.
The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.
Presentations from Econsultancy's Funnel event which took place on 8 October 2013, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
The Customer Relationship Management in the Social Age Best Practice Guide, written by experienced eCRM and social CRM strategist Andrew Campbell, aims to help CMOs develop a future-proofed eCRM strategy, which will involve combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.