Survey Reports

Customer Engagement Report 2010

This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2009

An invaluable resource for those investigating the market for email marketing platforms, with profiles of 24 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.

Event Presentations

The Future of Digital Marketing 2009 - Presentations

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Event Presentations

What's the value of email in the age of social media?

25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.

Event Presentations

Endeca E-business Forum: Econsultancy Keynote Presentation

Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...

Survey Reports

Email Marketing Census 2009

A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry, best practice and the effectiveness of email.

Survey Reports

CRM 2.0 Report

Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.

Survey Reports

UK Affiliate Census 2009

The UK Affiliate Census 2009 is the most detailed study available about the make-up of the affiliate publisher community. Essential reading for all affiliate marketers.

Trend Briefings

Email Marketing Briefing - November 2008

A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends.

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2008

An invaluable resource for those investigating the market for email service providers, with profiles of 23 leading UK ESPs. This extensive guide also covers trends affecting email and tips and pitfalls for buyers.