Cover for JUMP Magazine: Issue one

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Cover for Email in the Age of Social Media

Event Presentations

Email in the Age of Social Media


Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.

Cover for Email Marketing Census 2010

Survey Reports

Email Marketing Census 2010


The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Cover for Marketing Budgets 2010

Survey Reports

Marketing Budgets 2010


The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Cover for Business Cases Bundle

Business Cases

Business Cases Bundle


You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

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Business Cases

Email Marketing Business Case


Need to convince your boss that email marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

Cover for Customer Engagement Report 2010

Survey Reports

Customer Engagement Report 2010


This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Cover for Email Marketing Platforms Buyer's Guide 2009

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2009


An invaluable resource for those investigating the market for email marketing platforms, with profiles of 24 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.

Cover for The Future of Digital Marketing 2009 - Presentations

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Cover for What's the value of email in the age of social media?

Event Presentations

What's the value of email in the age of social media?


25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.