Event Presentations

Social media integration

This 40+ slide presentation was recently delivered by Econsultancy’s Jake Hird and looks at the issues surrounding the integration of social media into wider marketing and business practices. The presentation covers the use of data, 'social CRM' and organisational structures in the context of social media. 

Internet Statistics

B2B Internet Statistics Compendium

Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Buyer's Guides

Marketing Automation Buyer's Guide

The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.

Beginner's Guides

Email marketing: A Beginner's Guide

The Email Marketing Beginner's Guide is a starting point for those who want to discover what email is all about. It is free to Econsultancy Bronze members (registered users) and higher.

Survey Reports

Email Marketing Census 2011

The fifth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Survey Reports

Marketing Budgets 2011

The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.  

Survey Reports

Customer Engagement Report 2011

This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2010

An invaluable resource for those investigating the market for email marketing platforms, with profiles of 25 leading vendors, the latest market trends and tips and pitfalls for buyers. The 226-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.

Survey Reports

Return on Effort Study

The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.

Event Presentations

What's trending in digital marketing during 2010?

At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality.