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The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.
An invaluable resource for those investigating the market for email marketing platforms, with profiles of 25 leading vendors, the latest market trends and tips and pitfalls for buyers. The 226-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.
The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.
The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.