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Cover for EU Cookie Law: The conundrum in numbers

Infographics

EU Cookie Law: The conundrum in numbers


This infographic highlights the key statistics relating to the EU 'cookie law'. Two of Econsultancy's studies are included, which reveal what consumers and marketers think about cookies / the new law.

The EU e-Privacy Directive requires all UK website owners to amend their website by 26 May. Website owners have been mandated by Europe, and the ICO in the UK, to provide better guidance to visitors about how cookies are used.

The infographic includes stats and tips from Econsultancy's best practice guide 'EU Cookie Law: A Guide To Compliance'. 

Cover for JUMP Magazine 2012

JUMP Magazine

JUMP Magazine 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

Cover for The ROI of Tag Management

Survey Reports

The ROI of Tag Management


The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Cover for B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012

Trend Briefings

B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012


Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.

Cover for The SoDA Report & Digital Marketing Outlook Survey

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey


The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.

Cover for Content Management Systems (CMS) Buyer's Guide

Buyer's Guides

Content Management Systems (CMS) Buyer's Guide


An invaluable resource for those investigating the market for content management systems (CMS), with profiles of 21 leading vendors, the latest market trends and tips and pitfalls for buyers. The 283-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful CMS implementations.

Cover for Marketing Budgets 2012

Survey Reports

Marketing Budgets 2012


The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Cover for State of Digital Marketing in Australia 2012

Survey Reports

State of Digital Marketing in Australia 2012


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

The next edition of this report will be available at the end of January 2013.

Cover for Multichannel Customer Experience Report

Survey Reports

Multichannel Customer Experience Report


The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available. 

Cover for Social media integration

Event Presentations

Social media integration


This 40+ slide presentation was recently delivered by Econsultancy’s Jake Hird and looks at the issues surrounding the integration of social media into wider marketing and business practices. The presentation covers the use of data, 'social CRM' and organisational structures in the context of social media.