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All the topics you'll ever need relating to ecommerce and online retailing. From ecommerce facts and figures, to mobile checkouts and consumer behaviour, it should be here. If you can't find what you're looking for, contact us for help.
This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.
The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.
This is the sixth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail.
The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The State of Ecommerce in China report, published by Econsultancy in partnership with hybris, an SAP company, explores China’s dynamic ecommerce landscape, looking at key trends and developments, their business implications for both domestic and international retailers, and the barriers to successful adoption of various approaches.
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.
The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.