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All the topics you'll ever need relating to ecommerce and online retailing. From ecommerce facts and figures, to mobile checkouts and consumer behaviour, it should be here. If you can't find what you're looking for, contact us for help.

Cover for Conversion Rate Optimization Report 2014

Survey Reports

Conversion Rate Optimization Report 2014


This is the sixth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Cover for Single Customer View - Myth or Reality?

Trend Briefings

Single Customer View - Myth or Reality?


A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

Cover for Impact of Digital Transformation in the Media and Entertainment Sector

Survey Reports

Impact of Digital Transformation in the Media and Entertainment Sector


The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Cover for State of Ecommerce in China

Trend Briefings

State of Ecommerce in China


The State of Ecommerce in China report, published by Econsultancy in partnership with hybris, an SAP company, explores China’s dynamic ecommerce landscape, looking at key trends and developments, their business implications for both domestic and international retailers, and the barriers to successful adoption of various approaches.

Cover for Request for Proposal (RFP) Templates

Request For Proposals (RFPs)

Request for Proposal (RFP) Templates


If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.

Cover for Quarterly Digital Intelligence Briefing: Delivering Digital Experiences

Trend Briefings

Quarterly Digital Intelligence Briefing: Delivering Digital Experiences


The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.

Cover for Digital Marketing in the Telecom Sector

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Cover for Ecommerce Requirements Response Form

Buyer's Guides

Ecommerce Requirements Response Form


The ecommerce platforms market is thriving due to the growth of online retail and the crucial role technology plays in this sector. As many retailers aim to compete globally in international markets, the choice of ecommerce solution can have a profound effect on the ability to succeed. If you're searching for a suitable platform, our Ecommerce Requirements Response Form will help you identify the most suitable platform.

Cover for Ecommerce Platforms Buyer's Guide 2014

Buyer's Guides

Ecommerce Platforms Buyer's Guide 2014


Econsultancy's Ecommerce Platforms Buyer's Guide is aimed at companies investigating the ecommerce technology market, with profiles of 42 leading vendors. The report analyses trends in the overall ecommerce marketplace, as well as providing tips for those looking to find the right ecommerce platform.

Cover for Customer Experience and Conversion for B2B: Digital Cream London 2014

Trend Briefings

Customer Experience and Conversion for B2B: Digital Cream London 2014


The Customer Experience and Conversion for B2B Trends Briefing, free to registered users, focuses on the challenges and issues B2B business professionals are facing in developing and improving their customer experience, as highlighted during Digital Cream London 2014.

The roundtable on customer experience and conversion was sponsored by IBM and moderated by Matthew Eccles, a CRM, direct and digital marketing consultant.