All the topics you'll ever need relating to ecommerce and online retailing. From ecommerce facts and figures, to mobile checkouts and consumer behaviour, it should be here. If you can't find what you're looking for, contact us for help.

Digital Marketing Templates

Ecommerce Projects - Digital Marketing Template Files

Having difficulties with your ecommerce strategy? These templates will help you assess, strategise and deliver against your ecommerce objectives.

Survey Reports

Conversion Rate Optimization Report 2015

This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Trend Briefings

A Marketer’s Guide to Virtual Reality

The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

Trend Briefings

The Digital Retailer: Trends, Opportunities and Challenges

This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.

Survey Reports

Technology for Ecommerce Report 2015

The second annual Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas. The report also looks at spending trends, challenges, and the use of implementers and integrators. The research is based on a survey of more than 600 client-side and agency ecommerce business professionals.

Survey Reports

Customer Experience Optimization

The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Survey Reports

Marketing Budgets 2015

The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Survey Reports

Digital Experience: Are Brands Meeting Consumer Expectations?

The Digital Experience report, published in association with Sitecore, explores the extent to which brands are delivering what consumers want in the context of the digital experience, and whether marketers are prioritising the areas which matter. There were almost 1,500 respondents (353 marketers and 1,122 consumers across nine verticals) to our research request, which took the form of an online survey in late 2014.

Event Presentations

The Digitals 2014 Winners Report

The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Trend Briefings

South Africa: Digital Market Landscape Report

This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.