{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

All the topics you'll ever need relating to ecommerce and online retailing. From ecommerce facts and figures, to mobile checkouts and consumer behaviour, it should be here. If you can't find what you're looking for, contact us for help.

Cover for A Marketer’s Guide to Virtual Reality

Trend Briefings

A Marketer’s Guide to Virtual Reality


The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

Cover for The Digital Retailer: Trends, Opportunities and Challenges

Trend Briefings

The Digital Retailer: Trends, Opportunities and Challenges


This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.

Cover for Technology for Ecommerce Report 2015

Survey Reports

Technology for Ecommerce Report 2015


The second annual Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas. The report also looks at spending trends, challenges, and the use of implementers and integrators. The research is based on a survey of more than 600 client-side and agency ecommerce business professionals.

Cover for Customer Experience Optimization

Survey Reports

Customer Experience Optimization


The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Cover for Marketing Budgets 2015

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for Digital Experience: Are Brands Meeting Consumer Expectations?

Survey Reports

Digital Experience: Are Brands Meeting Consumer Expectations?


The Digital Experience report, published in association with Sitecore, explores the extent to which brands are delivering what consumers want in the context of the digital experience, and whether marketers are prioritising the areas which matter. There were almost 1,500 respondents (353 marketers and 1,122 consumers across nine verticals) to our research request, which took the form of an online survey in late 2014.

Cover for The Digitals 2014 Winners Report

Event Presentations

The Digitals 2014 Winners Report


The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for South Africa: Digital Market Landscape Report

Trend Briefings

South Africa: Digital Market Landscape Report


This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for Fashion Ecommerce and Content Marketing

Best Practice Guides

Fashion Ecommerce and Content Marketing


This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.

Cover for Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal

Trend Briefings

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal


The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.