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Cover for The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations

Survey Reports

The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations


The Tension in B2B Customer Experience Management report, published by Econsultancy in association with SAP Hybris, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

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Trend Briefings

The China Digital Report


This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

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Digital Marketing Templates

Ecommerce Projects - Digital Marketing Template Files


Having difficulties with your ecommerce strategy? These templates will help you assess, strategise and deliver against your ecommerce objectives.

Cover for Conversion Rate Optimization Report 2015

Survey Reports

Conversion Rate Optimization Report 2015


This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

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Trend Briefings

A Marketer’s Guide to Virtual Reality


The Marketer’s Guide to Virtual Reality attempts to demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

Cover for The Digital Retailer: Trends, Opportunities and Challenges

Trend Briefings

The Digital Retailer: Trends, Opportunities and Challenges


This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.

Cover for Technology for Ecommerce Report 2015

Survey Reports

Technology for Ecommerce Report 2015


The second annual Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas. The report also looks at spending trends, challenges, and the use of implementers and integrators. The research is based on a survey of more than 600 client-side and agency ecommerce business professionals.

Cover for Customer Experience Optimization

Survey Reports

Customer Experience Optimization


The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Cover for Marketing Budgets 2015

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.