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Cover for How Data Holds the Key to Customer-Centric Marketing

Trend Briefings

How Data Holds the Key to Customer-Centric Marketing


Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

Cover for Australia Cross-Channel Marketing Report

Survey Reports

Australia Cross-Channel Marketing Report


The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.

Cover for Online Measurement and Strategy Report 2013

Survey Reports

Online Measurement and Strategy Report 2013


The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.

Cover for Digital Cream Hong Kong 2013 Keynote Presentation

Event Presentations

Digital Cream Hong Kong 2013 Keynote Presentation


Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 27th June 2013, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online strategies and compared them with like-minded peers.

Cover for Demographics and Technology Adoption

Internet Statistics

Demographics and Technology Adoption


The Demographics and Technology Adoption document is part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.

Cover for Web Analytics Requirements - Digital Marketing Template Files

Digital Marketing Templates

Web Analytics Requirements - Digital Marketing Template Files


Web analytics data is an essential part of a company's data analysis and optimisation work. Use this template to define how you want your web analytics tools to work to measure the data you need.

Cover for Web Analytics Request for Proposal (RFP)

Request For Proposals (RFPs)

Web Analytics Request for Proposal (RFP)


If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Supplier Pitch Scorecard - Digital Marketing Template Files

Digital Marketing Templates

Supplier Pitch Scorecard - Digital Marketing Template Files


This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files