Survey Reports

Measurement and Analytics Report 2014


The Measurement and Analytics Report 2014, produced by Econsultancy in partnership with analytics consultancy Lynchpin, seeks to provide both a survey-based snapshot of the digital analytics sector and commentary which outlines the challenges and opportunities we are all facing. This research, now in its seventh year, was previously known as the Online Measurement and Strategy Report.

Buyer's Guides

Digital Analytics Buyer's Guide


Econsultancy's Digital Analytics Buyer's Guide (formerly known as the Web Analytics Buyer's Guide) looks at market trends within this sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.   

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2014


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2014. The attribution roundtable was sponsored by Adometry and moderated by Andrew Thomas, Econsultancy trainer and founding director of the green field.

Trend Briefings

Joining Up Data, Online and Offline Channels Trends Briefing: Digital Cream London 2014


Econsultancy's Joining Up Data, Online and Offline Channels Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to the relationship between online and offline channels as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on joining up data, online and offline channels was sponsored by BlueKai and moderated by Branwell Johnson, Deputy Editor at Marketing Week.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Survey Reports

Real-Time Marketing Report


The Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond. The research looks at where organisations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.

Best Practice Guides

Digital Content Strategy Best Practice Guide


The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.