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In marketing, it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared. Real-time marketing, however, is one which seems to remain relevant – why is that? In The Real-Time Customer Experience report, produced in partnership with IBM, we aim to answer that question.
The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance.
Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.
Econsultancy's Data-Driven Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to data-driven marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was sponsored by Oracle Marketing Cloud and moderated by Andrew Campbell, CRM Strategist and Consultant.
The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.
The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.
The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
The 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2015, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation. The report is based on a global survey of more than 6,000 marketers and internet professionals carried out at the end of 2014.
This report aims to demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space. It explains wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it reveals the formula for success in an increasingly wearable world.
The Past, Present and Future of Website Optimisation research, carried out in association with Qubit, set out to explore how evolved organisations' strategies are and to what extent they depend on factors such as size of company, team capabilities, legacy technologies and business type.