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Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for The Role of CRM in Data-Driven Marketing

Trend Briefings

The Role of CRM in Data-Driven Marketing


The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity

Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

Cover for Web Analytics – Digital Marketing Template Files

Digital Marketing Templates

Web Analytics – Digital Marketing Template Files


Analytics is an important part of helping you to understand and maximise your online marketing activity. Here, Econsultancy provides customisable templates to guide you through understanding, procuring and engaging with this difficult but valuable area.

Cover for Digital Transformation in the Retail Sector

Best Practice Guides

Digital Transformation in the Retail Sector


In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.

Cover for State of Email and Marketing Automation in South-East Asia

Survey Reports

State of Email and Marketing Automation in South-East Asia


The State of Email and Marketing Automation in South-East Asia report, produced by Econsultancy in collaboration with IBM Marketing Cloud, is based on a survey of over 500 client-side marketers and agency respondents. It looks at the extent to which organisations value email and marketing automation technology, explores how they use the technology they currently have and examines their current and future priorities in this area.

Cover for The Rise of Marketing Technologists in Australia and New Zealand

Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

Cover for Digital Intelligence Briefings

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Cover for Quarterly Digital Intelligence Briefing: 2016 Digital Trends

Trend Briefings

Quarterly Digital Intelligence Briefing: 2016 Digital Trends


The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.