Trend Briefings

Multichannel Marketing Trends Briefing: Digital Cream FX 2013

Econsultancy's Multichannel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to multichannel marketing as highlighted by client-side marketers during Digital Cream FX 2013. The multichannel marketing roundtable was sponsored by Silverpop and moderated by Ian MacArthur, digital marketing consultant and founder of agency Once We Were.

Best Practice Guides

Managing Media Convergence Report

The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.

Event Presentations

Digital Cream Shanghai 2013 Keynote Presentations

Keynote presentations from Econsultancy's Digital Cream Shanghai event on 24th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Buyer's Guides

Data Management Platforms (DMPs) Buyer's Guide

Econsultancy's first Data Management Platforms Buyer's Guide looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform. 

Survey Reports

Quarterly Digital Intelligence Briefing: Optimising Paid Media

Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.

Trend Briefings

How Data Holds the Key to Customer-Centric Marketing

Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

Survey Reports

Australia Cross-Channel Marketing Report

The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.

Survey Reports

Online Measurement and Strategy Report 2013

The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.

Event Presentations

Digital Cream Hong Kong 2013 Keynote Presentation

Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 27th June 2013, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online strategies and compared them with like-minded peers.

Internet Statistics

Data and Analytics Statistics

The Data and Analytics Statistics document is part of Econsultancy's Internet Statistics Compendium, a comprehensive compilation of internet statistics and digital market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.