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The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 27th June 2013, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online strategies and compared them with like-minded peers.
The Data and Analytics Statistics document is part of Econsultancy's Internet Statistics Compendium, a comprehensive compilation of internet statistics and digital market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
Web analytics data is an essential part of a company's data analysis and optimisation work. Use this template to define how you want your web analytics tools to work to measure the data you need.
Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files