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Web analytics data is an essential part of a company's data analysis and optimisation work. Use this template to define how you want your web analytics tools to work to measure the data you need.
Econsultancy's B2B Internet Statistics Compendium is a comprehensive collection of the most recent B2B statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files