Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment


The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.

Internet Statistics

Travel Internet Statistics Compendium


Econsultancy's Travel Internet Statistics Compendium is a comprehensive collection of the most recent statistics on the online travel market. A huge time-saver for presentations and reports.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in South Africa


The 2017 Digital Trends in South Africa report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which South African marketers need to be aware of during 2017, covering topics ranging from customer experience and social media marketing to mobile and artificial intelligence.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector


The 2017 Digital Trends in the Technology Sector report demonstrates that organisations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviours, putting the customer first rather than the product.

Survey Reports

2017 State of Digital Transformation in Financial Services


The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in B2B


The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.

Internet Statistics

Retail Internet Statistics Compendium


Econsultancy's Retail Internet Statistics Compendium is a comprehensive collection of the most recent retail sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Survey Reports

Email Marketing Industry Census 2017


The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).

Best Practice Guides

Implementing a Customer Experience (CX) Strategy Best Practice Guide


Econsultancy's Implementing a Customer Experience (CX) Strategy Best Practice Guide blends surveys, interviews and case studies to explore how marketers are working to improve customer experience.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Retail


The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.