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Cover for Measurement and Analytics Report 2016

Survey Reports

Measurement and Analytics Report 2016


The Measurement and Analytics Report 2016, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Cover for Digital Shift Report: Q3 2016

Trend Briefings

Digital Shift Report: Q3 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity

Survey Reports

Digital Intelligence Briefing: Taking Advantage of the Mobile Opportunity


The Taking Advantage of the Mobile Opportunity report, produced by Econsultancy in association with Adobe, examines the extent to which marketers have embraced mobile marketing, and how organisations are approaching and implementing mobile strategies. The report is based on a global survey of more than 4,000 marketers and digital professionals carried out between April and May 2016.

Cover for Predictive Analytics Report

Survey Reports

Predictive Analytics Report


This is Econsultancy’s first Predictive Analytics Report, in association with RedEye. The research, based on an online survey of nearly 400 digital marketers and ecommerce professionals, looks at adoption levels of predictive analytics and the types of strategies and tactics organisations are using.

Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for Digital Trends in the Financial Services and Insurance Sector

Survey Reports

Digital Trends in the Financial Services and Insurance Sector


The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how digital is changing the competitive landscape of retail banking and insurance.

Cover for The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations

Survey Reports

The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations


The Tension in B2B Customer Experience Management report, published by Econsultancy in association with SAP Hybris, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.

Cover for Customer Experience Maturity in Australia and New Zealand

Survey Reports

Customer Experience Maturity in Australia and New Zealand


The Customer Experience Maturity in Australia and New Zealand report, produced by Econsultancy in association with Epsilon, explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.