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Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for Digital Trends in the Financial Services and Insurance Sector

Survey Reports

Digital Trends in the Financial Services and Insurance Sector


The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how digital is changing the competitive landscape of retail banking and insurance.

Cover for The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations

Survey Reports

The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations


The Tension in B2B Customer Experience Management report, published by Econsultancy in association with SAP Hybris, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.

Cover for Customer Experience Maturity in Australia and New Zealand

Survey Reports

Customer Experience Maturity in Australia and New Zealand


The Customer Experience Maturity in Australia and New Zealand report, produced by Econsultancy in association with Epsilon, explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity

Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

Cover for Innovating the Digital Customer Experience

Trend Briefings

Innovating the Digital Customer Experience


Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.

Cover for The China Digital Report

Trend Briefings

The China Digital Report


This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Cover for Usability and User Experience – Digital Marketing Template Files

Digital Marketing Templates

Usability and User Experience – Digital Marketing Template Files


Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.