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Cover for FUNNEL - Convert presentations

Event Presentations

FUNNEL - Convert presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.

Cover for Multichannel Customer Experience Report

Survey Reports

Multichannel Customer Experience Report


The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available. 

Cover for JUMP - Whitepapers live 4 presentations 2011

Event Presentations

JUMP - Whitepapers live 4 presentations 2011


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Whitepapers live 3 presentations 2011

Event Presentations

JUMP - Whitepapers live 3 presentations 2011


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Whitepapers live 2 presentations 2011

Event Presentations

JUMP - Whitepapers live 2 presentations 2011


Presentations from the Whitepapers live 2 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. 

Cover for JUMP - Engage presentations 2011

Event Presentations

JUMP - Engage presentations 2011


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Whitepapers live 1 presentations 2011

Event Presentations

JUMP - Whitepapers live 1 presentations 2011


Presentations from the Whitepapers live 1 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Analyse presentations 2011

Event Presentations

JUMP - Analyse presentations 2011


Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. 

Cover for JUMP - Optimise presentations 2011

Event Presentations

JUMP - Optimise presentations 2011


Presentations from the Optimise stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing. The Optimise track is about optimising the marketing mix across online and offline.

Cover for JUMP - Lead presentations 2011

Event Presentations

JUMP - Lead presentations 2011


Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.